Cross-Platform Excellence
The Newspaper Society showcases the industry’s best
cross-platform solutions every year at the Advertising &
Digital Media Awards.
Entries from national sales houses highlight the strength of
local media in delivering locally focused multi-media platforms.
These combine to deliver unique and engaging local content and a
real opportunity for advertisers to increase the strength of their
marketing communication.
Communication planning experts from the UK’s leading
media agencies judge the entries across a rigorous session.
Here’s what they had to say about the cross-platform
solutions...
- “The winning entry had a good strategy, which
used local knowledge in an effective way.”
- “This entry generated high awareness (…)
and used a broad range of platforms…”
- "…National advertisers are using the
depth & breadth of regional press."
- "The energy, commitment and enthusiasm at a
local level to deliver cross-platform solutions is clear to
see."
Judges 2008
Caroline Alexander, senior channel
integration manager, COI
Abba Newbery, managing partner, Universal
McCann
Howard Nead, managing partner, PHD
Toby Roberts, head of strategy OMD UK
National Sales Operations
2008 campaigns: Click on the links
below to find out more about each sales operation.
2007 campaigns:
Amra (Scottish & Newcastle –
Newcastle Brown Ale)
Clacksons (Asda)
M.E.N
Media Sales (Loyd Grossman, IKEA)
Northcliffe Media
(Fiat)
2006 campaigns:
Amra (British Gas, John
Smith's)
Mediaforce (Toyota, Worldvision)