Young creative teams from
across the advertising industry are being challenged to enter the
Newspaper Society’s
the wanted ads young team of the
year awards.
Previously known as Creative Juice, the awards are run in
association with Campaign magazine and give young creative minds
the opportunity to compete against each other to be named the best
in the country.
Taking place on 30 March, the awards involve teams of two
being given a brief by a leading advertiser and then creating a
local press campaign during the course of the day.
Judging takes place in the afternoon with the top two teams
going on to compete in the prestigious Best Young European Team
(Best YET) held in Paris at the end of May. Similar competitions
are held in nine European countries, culminating with the top teams
competing in Paris. The overall winners of the European competition
will win an all-expenses paid trip to Cannes Lions Festival
2007.
Al Young, creative director at St Luke’s, will again chair the
judges for this year’s event. The judging line up includes Stefan
Jones from Big Al’s Creative Consultancy, Paul Belford from This is
real art and Paul Briginshaw from MCBD.
More than 50 young creatives from across the industry took
part in last year’s awards, designing a ‘responsible drinking’
campaign for the Drinkaware Trust.
Oliver Meech & Karrie Fransman from The Red Brick Road and
Jamie Starbuck & Richard Harris from Beattie McGuinness Bungay
won the competition.
At the time Karrie said: “It made such a difference
having the judges’ input, as you just have so many ideas to narrow
down. It was a really good day, and it was great to see all the
other young creatives in the industry too.”
The competition name was changed from Creative Juice to
the wanted ads young team of the year
awards to tie in with the Newspaper
Society’s the wanted ads research and
marketing strategy.