Extending Regional Press Brands through New Product Launches

The regional press is deepening its penetration of local markets and growing audiences across a burgeoning portfolio of websites, niche magazines and broadcast platforms. Commuter Lite editions, websites, podcasts, mobile phones and e-editions.  As well as offering increasing choice to consumers, these multi-media platforms give advertisers the opportunity to access wider audiences, as well as more targeted groups of consumers. 

 

 

Below is a selection of case studies, showing a selection of media products advertisers can use to target consumers in locations across the UK.  For more information, or to add a regional press centre to this showcase, please contact Paul Sinker on 020 7632 7424 or e-mail sinkerp@newspapersoc.org.uk.